Comerica Returns as Presenting Sponsor for 5th Annual Mi Gente Magazine Spirit of Frida Awards

Nominations for 2019 Spirit of Frida Awards in six different categories now being accepted

DETROIT, March 12, 2019 – Comerica Bank, for the fifth consecutive year, has returned as presenting sponsor for the annual Mi Gente Magazine Spirit of Frida Awards, which consists of six different categories including: Civil Rights, Corporate Advocate/Volunteer, Entrepreneur, Grassroots/Community Advocate, Politician and Amiga.

The ‘Spirit of Frida Award’ recognizes the exemplary contributions of women in their fields whose individual paths of excellence are inspiring and have made them important contributors and role models in their communities.

“As a Latina, it brings me great pride that our company has partnered with Mi Gente Magazine to highlight the accomplishments of Latina women in our Michigan Market,” said Monica L. Martinez, Comerica Senior Vice President, External Affairs – Michigan Market and National Director of Hispanic Business Development. “Our past recipients truly embody Frida’s tenacity and ability to persevere.”

Comerica has served as the presenting sponsor since the inception of the awards in 2015.

“It is essential for us to showcase great role models in our community, especially for our youth,” said Larry Rodarte, Mi Gente Magazine Publisher. “The past Frida Award recipients are extraordinary women that any young woman can emulate. They have set the bar in our communities. Thank you Comerica Bank for helping us on this journey.”


The nominations process for the Spirit of Frida Awards is open now. Applications are due April 1, 2019.

All candidates should be female, and all candidates should be Hispanic or an amiga (female supporter or advocate who is not Hispanic but has made tremendous strides in support of Hispanic advancements) from the state of Michigan.

Finalists will be honored at the 5th Annual Spirit of Frida Awards Presentation that takes place Thursday, May 30, 2019 at The Tiger Club at Comerica Park.

Successful nomination packers should include the following:

  • Completed Application Form
  • Nomination Narrative
  • Candidate’s Resume or Biography
  • Two letters of Support

The Nomination Narrative includes a few paragraphs to why candidate is deserving of award, the challenges the nominee has faced and how she conquered it. Also include a list of community organizations with which the nominee is involved and briefly describe involvement.

Visit for more details and to access the application form.

Submission: Interest candidates or nominating parties must submit nomination packets via e-mail to


The mere mention of their names evokes a sense of excitement. Frida and Diego, Mexico’s legendary artists whose fame continues to soar. In 2015 The Michigan Opera Theatre presented FRIDA at several venues throughout the metropolitan area while The Detroit Institute of Arts hosts the multi-million dollar “Diego Rivera and Frida Kahlo In Detroit” exhibit. What an exciting time it was for any true Frida fans! Take the time to peruse through our gallery of pictures of these events.

These events highlighted Diego Rivera’s wife, who accompanied her husband to the city of Detroit from early 1931 to 1933, while he painted the now famous Detroit Industry frescoes at the DIA.

The feisty, strong willed, eccentric Kahlo came into her own as an artist while in the Motor City. Married to the philandering Rivera, experiencing a miscarriage at Henry Ford Hospital, and enduring ailments from a bus accident when she was a young girl, were a few of the tragedies she experienced that she later painted. She endured and became an iconic international figure whose popularity seems to have surpassed her revered husband’s. Frida was a woman before her time and had a unique SPIRIT.

In 2015 Mi Gente Magazine, in partnership with Comerica, recognized this strong spirit and decided to honor Kahlo with bringing forth these unique awards for women throughout the state of Michigan who exemplified aspects of this spirit of Frida.

With a goal to promote positive images of Latinos and their contributions to society, Mi Gente Publications was founded in 1995 and celebrated its 23rd year of publishing in 2018.

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