North Face pulls Facebook ads

The North Face on Friday became the highest-profile company to join an advertising boycott against Facebook.

The outdoor recreation company tweeted that it would join the campaign launched earlier in the week by several civil rights organizations.

The Anti-Defamation League, NAACP, Sleeping Giants, Color Of Change, Free Press and Common Sense called on companies to stop advertising on Facebook for the month of July to protest what they call a failure by the platform to regulate hateful content.

The North Face said in a statement that it would suspend advertising on the platform immediately.

“Effective June 19th, The North Face is halting all activity and U.S. paid advertising with Facebook until stricter policies are put in place to stop racist, violent or hateful content and misinformation from circulating on the platform,” a spokesperson told The Hill in a statement.