Guangdong launches 4k TV pilot programs

Themed with “New Age, New Journey, New Vision”, Guangdong’s 4K TV pilot program launching ceremony was held in Guangdong Television Center on December 23rd.

Also, Guangdong 4K Television Production Center and Guangdong 4K Film Production Center were established during the event.

Ma Xingrui, Governor of Guangdong, attended the ceremony and inaugurated the centers.

The development of 4K film & television network application and industry is an important measure to implement the spirit of the 19th National Congress of the Communist Party of China, further the supply-side reform of TV media, seize the development opportunity in advance and promote a high quality development of Guangdong’s economy.

According to Shen Haixiong, a standing committee member of the CPC Guangdong Provincial Committee and head of Guangdong’s publicity department, the launch of 4K TV pilot programs by Guangdong Radio and Television, the establishment of China’s 4K industry alliance, and the plan to produce China’s first 4K Cantonese Opera movie is innovative measures of Guangdong to promote digitization of China.

Shen also encouraged the province to introduce and create more excellent programs, and make effort to make the industrial standard for 4K TV in the country.

During the event, a series of agreements including cooperation on broadcasting and supporting platforms, industry alliance, technologies research and development were signed during the ceremony.

Moreover, South New Media-based 4K iCloud platform and Guangdong Radio & Television-based 4K broadcasting system were displayed during the event.

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