{"id":19203,"date":"2019-09-24T07:10:24","date_gmt":"2019-09-24T14:10:24","guid":{"rendered":"https:\/\/lapost.us\/?p=19203"},"modified":"2019-09-24T07:10:24","modified_gmt":"2019-09-24T14:10:24","slug":"consumers-stress-importance-of-independent-3rd-party-verification-of-diamond-social-and-environmental-impact-claims","status":"publish","type":"post","link":"https:\/\/lapost.us\/?p=19203","title":{"rendered":"Consumers Stress Importance of Independent 3rd Party Verification of Diamond Social and Environmental Impact Claims"},"content":{"rendered":"<div id=\"fmr-subtitle\">\n<div class=\"field field-name-field-fmr-subtitle field-type-text field-label-hidden\">\n<div class=\"field-items\">\n<div class=\"field-item even\">67% of respondents said they would be more loyal to a retailer or brand that sells diamonds verified by an independent 3rd party company.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"fmr-associated-content-region\">\n<div id=\"fmr-blog-mm-item\"><a class=\"colorbox init-colorbox-processed cboxElement\" href=\"https:\/\/www.3blmedia.com\/sites\/www.3blmedia.com\/files\/images\/MVI_3bl_0.jpg\"><img decoding=\"async\" title=\"\" src=\"https:\/\/www.3blmedia.com\/sites\/www.3blmedia.com\/files\/styles\/fmr_page_photos_blog\/public\/images\/MVI_3bl_0.jpg?itok=KmYmmErM\" alt=\"\" \/><\/a><\/div>\n<div id=\"blog-img-caption\"><\/div>\n<\/div>\n<div class=\"fmr-tweet--contents\"><\/div>\n<div class=\"content\">\n<div class=\"fmr-meta-container--top\">\n<p><a href=\"https:\/\/bit.ly\/2kF2acZ\" target=\"_blank\" rel=\"noopener noreferrer\">Originally published by MVI Marketing LLC<\/a><\/p>\n<\/div>\n<div id=\"fmr-body\">\n<div class=\"field field-name-field-fmr-body field-type-text-with-summary field-label-hidden\">\n<div class=\"field-items\">\n<div class=\"field-item even\">\n<p>A large majority of consumers consider independent 3 party verification of diamond retailer, brands and manufacturer claims about social and\u00a0environmental impact to be important, according to a research study by MVI Marketing LLC.<\/p>\n<p>Key\u00a0findings from the research include:<\/p>\n<ul>\n<li>Over 85% of jewelry purchasers responded that independent 3rd party verification of chain of\u00a0custody and social and environmental impact claims is Very or Somewhat Important for any diamond\u00a0they want to purchase<\/li>\n<li>Consumers of both mined diamonds and lab-grown diamonds in the study cited higher redibility,\u00a0transparency to all parties and independent quality control as the top three reasons for this\u00a0preference.<\/li>\n<\/ul>\n<p>\u201cRetailers and brands should take notice of this growing trend among jewelry consumers and get on<br \/>\nboard early to establish credibility for any claims they make to position their brand above the<br \/>\ncompetition,\u201d stated Liz Chatelain, President of MVI.<\/p>\n<p>Asked whether they would be more loyal to a retailer or brand that sells diamonds verified by an<br \/>\nindependent 3rd party company, 67% of respondent said Yes.<\/p>\n<p><strong><a href=\"https:\/\/bit.ly\/2kF2acZ\" target=\"_blank\" rel=\"noopener noreferrer\">Read More<\/a><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>67% of respondents said they would&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-19203","post","type-post","status-publish","format-standard","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/lapost.us\/index.php?rest_route=\/wp\/v2\/posts\/19203","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lapost.us\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lapost.us\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lapost.us\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lapost.us\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19203"}],"version-history":[{"count":1,"href":"https:\/\/lapost.us\/index.php?rest_route=\/wp\/v2\/posts\/19203\/revisions"}],"predecessor-version":[{"id":19204,"href":"https:\/\/lapost.us\/index.php?rest_route=\/wp\/v2\/posts\/19203\/revisions\/19204"}],"wp:attachment":[{"href":"https:\/\/lapost.us\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lapost.us\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=19203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lapost.us\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=19203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}