{"id":22339,"date":"2020-02-25T08:20:53","date_gmt":"2020-02-25T16:20:53","guid":{"rendered":"https:\/\/lapost.us\/?p=22339"},"modified":"2020-02-25T08:20:53","modified_gmt":"2020-02-25T16:20:53","slug":"cascade-comes-clean-about-dishwashing-habit","status":"publish","type":"post","link":"https:\/\/lapost.us\/?p=22339","title":{"rendered":"Cascade Comes Clean About Dishwashing Habit"},"content":{"rendered":"
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\u201cDo It Every Night\u201d Campaign with Sarah Michelle Gellar and Freddie Prinze Jr. busts dishwashing myths to help Americans save water & energy<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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<\/i>\u00a0CINCINNATI—-Best-selling detergent brand Cascade is launching \u201cDo It Every Night,\u201d a campaign to encourage water conservation in an unexpected way: by considering running the dishwasher every night, instead of washing dishes by hand.<\/div>\n<\/div>\n
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Recently, the World Resources Institute (WRI) published\u00a0new data on water usage<\/a>. WRI\u2019s findings indicate in-home water usage is growing at a faster rate than every other sector, including agriculture and industry. This means more people are using more water in their homes than ever before. The good news? Each and every one of us can help reduce water consumption at home through simple and surprising ways, including the way we clean our dishes.<\/p>\n

Contrary to popular belief, the dishwasher is designed to be more efficient than the way most of us handwash dishes. According to Energy Star, certified dishwashers use less than four gallons per cycle. The sink uses four gallons of water every two minutes. But just how many dishes do you need to make the dishwasher a more water efficient choice? In a recent study, Cascade found that the average person spends 15 seconds handwashing a dish. In that time, the sink uses half a gallon of water. That\u2019s why running your dishwasher with as few as eight dishes is all it takes to save water.<\/p>\n

Using the dishwasher can also help you save costs on water and energy. According to Energy Star, if you are preparing at least two meals a day for a family of four, you could save more than 75% in energy and water costs by running your dishwasher instead of handwashing your dishes. Over the lifetime of the dishwasher, that\u2019s $1,300 in savings.<\/p>\n

\u201cWe all want to conserve resources in our daily lives, so Cascade spends a lot of time finding ways to help families get clean dishes, more efficiently,\u201d says Martin Hettich, Vice President of P&G\u2019s North America Home Care business. \u201cWhile it\u2019s most efficient to run a full load, we found that most people wind up hand washing dishes while waiting for the dishwasher to fill up, unintentionally wasting water. That\u2019s why we think it\u2019s important for people to know that the dishwasher doesn\u2019t have to be completely full to be water efficient.\u201d<\/p>\n

Cascade knows that a little humor can go a long way to help inspire change, so the brand is partnering with celebrity couple Sarah Michelle Gellar and Freddie Prinze Jr. to help debunk dishwasher myths through an educational and entertaining content series.<\/p>\n

\u201cFreddie and I do a lot of cooking at home,\u201d says Sarah Michelle Gellar. \u201cWe used to feel guilty about running the dishwasher before it was full, so we\u2019d end up washing dishes by hand, waiting for the dishwasher to fill up. Now that we know that we can save up to 100 gallons of water a week by skipping the sink and running our dishwasher at the end of the day, we\u2019re doing it more often to help save water.\u201d<\/p>\n

This campaign is part of Cascade\u2019s ongoing commitment to advocate for responsible water consumption. Since 1955, North America\u2019s #1* recommended dishwasher detergent brand has continually innovated its products and methods to improve dishwashing and reduce water consumption. In fact, Cascade was the first brand to create a detergent that allowed people to skip pre-rinsing dishes before loading them into the dishwasher.<\/p>\n

\u201cAs we make choices every day to save water in our own homes, it\u2019s also important for us to find ways to restore water to the home we share,\u201d says P&G\u2019s Martin Hettich. \u201cThat\u2019s why we\u2019re excited to join the Bonneville Environmental Foundation\u2019s (BEF) Change the Course Campaign and help restore water to water-stressed parts of the United States.\u201d<\/p>\n

Through this program and partnership, the brand will contribute millions of gallons of freshwater to critically dewatered rivers and wetlands in the Western United States.<\/p>\n

\u201cTo address water scarcity, we need to do two things: conserve water in our daily lives and restore water to nature,\u201d says Val Fishman, Chief Development Officer at BEF. \u201cWe\u2019re thrilled to partner with Cascade to support healthy freshwater ecosystems across the American West. Through Change the Course, Cascade is significantly contributing to a network of on-the-ground projects that keep water in rivers and wetlands during times of water stress.\u201d<\/p>\n

To learn more about the campaign, visit\u00a0CascadeClean.com<\/a>.<\/p>\n

*More dishwasher brands in North America recommend Cascade over any other automatic dishwashing detergent brand, recommendations as part of co-marketing agreements.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u201cDo It Every Night\u201d Campaign with...<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-22339","post","type-post","status-publish","format-standard","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/lapost.us\/index.php?rest_route=\/wp\/v2\/posts\/22339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lapost.us\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lapost.us\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lapost.us\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lapost.us\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=22339"}],"version-history":[{"count":1,"href":"https:\/\/lapost.us\/index.php?rest_route=\/wp\/v2\/posts\/22339\/revisions"}],"predecessor-version":[{"id":22340,"href":"https:\/\/lapost.us\/index.php?rest_route=\/wp\/v2\/posts\/22339\/revisions\/22340"}],"wp:attachment":[{"href":"https:\/\/lapost.us\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=22339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lapost.us\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=22339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lapost.us\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=22339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}