{"id":22663,"date":"2020-03-09T21:57:46","date_gmt":"2020-03-10T04:57:46","guid":{"rendered":"https:\/\/lapost.us\/?p=22663"},"modified":"2020-03-09T21:57:46","modified_gmt":"2020-03-10T04:57:46","slug":"biden-overtakes-sanders-in-facebook-ad-spending-for-first-time","status":"publish","type":"post","link":"https:\/\/lapost.us\/?p=22663","title":{"rendered":"Biden overtakes Sanders in Facebook ad spending for first time"},"content":{"rendered":"<p>Former Vice President Joe Biden is spending more than Sen. Bernie Sanders (I-Vt.) on Facebook ads for the first time this primary season.<\/p>\n<p>Biden has spent $247,194 on Facebook ads for the March 17 voting states compared to Sanders&#8217;s $134,559, according to data from the crowdfunding technology platform Booster that was first shared with The Hill. The March 17 states include Florida, Arizona, Ohio and Illinois.<\/p>\n<p>In Florida particularly, the former vice president is spending almost three times more than Sanders on Facebook ads, with $110,929 compared to Sanders&#8217;s $38,823.<\/p>\n<p>Biden had previously only invested &#8220;heavily&#8221; in the next upcoming primary races, but his March 17 numbers show his campaign is moving to fund ads for future races.<\/p>\n<p>Biden is also leading the polls in all of these states except Illinois.<\/p>\n<p>But the Vermont progressive is outspending Biden in the states voting Tuesday, which include Idaho, Michigan, Mississippi, Missouri and Washington. Sanders has spent $106,012 on Facebook ads in these states while Biden has spent $76,711, according to the data.<\/p>\n<p>Biden has previously lagged behind Sanders in fundraising, with Sanders hauling in $134,108,281 in 2019&#8217;s fourth quarter and Biden\u00a0taking $69,947,256.<\/p>\n<p>Sanders also touted a\u00a0<a href=\"http:\/\/click1.email.thehill.com\/srklwzjfpbbtgzgbtcmpptllpjthbjbddkpfzshlrbjvm_aphmhhdkdnmhsdtlpyhm.html\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=http:\/\/click1.email.thehill.com\/srklwzjfpbbtgzgbtcmpptllpjthbjbddkpfzshlrbjvm_aphmhhdkdnmhsdtlpyhm.html&amp;source=gmail&amp;ust=1583902243288000&amp;usg=AFQjCNHGOd4A2YSqUM__mCPLkG3TY4aBxw\">successful fundraising month<\/a>\u00a0in February, raking in more than $46 million from about 2.2 million donations.<\/p>\n<p>But after Biden&#8217;s South Carolina and Super Tuesday wins and the shrinking of the Democratic field, he is experienced a\u00a0<a href=\"http:\/\/click1.email.thehill.com\/gylnsjwqmccdfjfcdkrmmdnnmwdpcwchhtmqjlpnycwgt_aphmhhdkdnmhsdtlpyhm.html\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=http:\/\/click1.email.thehill.com\/gylnsjwqmccdfjfcdkrmmdnnmwdpcwchhtmqjlpnycwgt_aphmhhdkdnmhsdtlpyhm.html&amp;source=gmail&amp;ust=1583902243288000&amp;usg=AFQjCNG2OB5f68NX36hlTARnLosD4Xl0tw\">boost in fundraising<\/a>, earning $22 million in five days.<\/p>\n<p>Facebook users on average tend to be of an older age group, the same demographic that typically supports Biden over Sanders, who dominates the younger vote.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Former Vice President Joe Biden is&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-22663","post","type-post","status-publish","format-standard","hentry","category-u-s-a"],"_links":{"self":[{"href":"https:\/\/lapost.us\/index.php?rest_route=\/wp\/v2\/posts\/22663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lapost.us\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lapost.us\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lapost.us\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lapost.us\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=22663"}],"version-history":[{"count":1,"href":"https:\/\/lapost.us\/index.php?rest_route=\/wp\/v2\/posts\/22663\/revisions"}],"predecessor-version":[{"id":22664,"href":"https:\/\/lapost.us\/index.php?rest_route=\/wp\/v2\/posts\/22663\/revisions\/22664"}],"wp:attachment":[{"href":"https:\/\/lapost.us\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=22663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lapost.us\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=22663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lapost.us\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=22663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}