Snap Inc. announced on Monday that Snapchat will test adding music to its posts to allow users to share music and the music industry to promote its songs.<\/p>\n
Snapchat\u2019s parent company has secured the rights from music companies like Warner Music Group, Universal Music Publishing Group and Merlin to permit users to send snaps with music.<\/p>\n
The feature will allow users to swipe up on posts that include music to see the album art, song title and name of the artist, according to a press release. Users can click on the \u201cPlay This Song\u201d link to listen to the entire song on streaming platforms like Spotify, Apple Music and SoundCloud.<\/p>\n
\u201cWe\u2019re always looking for new ways to give Snapchatters creative tools to express themselves,\u201d a spokesperson said in a statement. \u201cMusic is a new dimension they can add to their Snaps, that helps capture feelings and moments they want to share with their real friends.\u201d<\/p>\n
Snapchat will first introduce the music feature in New Zealand and Australia starting on Monday. The company plans to expand access to the feature later this year, a spokesperson told Bloomberg News.<\/p>\n
Snapchat is following in the footsteps of Instagram and TikTok with the music feature. The company said in the release that it has a higher number of users in the U.S. than Twitter and TikTok together and that it reaches 90 percent of people aged 13 to 24.<\/p>\n","protected":false},"excerpt":{"rendered":"
Snap Inc. announced on Monday that...<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-27275","post","type-post","status-publish","format-standard","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/lapost.us\/index.php?rest_route=\/wp\/v2\/posts\/27275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lapost.us\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lapost.us\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lapost.us\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lapost.us\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=27275"}],"version-history":[{"count":1,"href":"https:\/\/lapost.us\/index.php?rest_route=\/wp\/v2\/posts\/27275\/revisions"}],"predecessor-version":[{"id":27276,"href":"https:\/\/lapost.us\/index.php?rest_route=\/wp\/v2\/posts\/27275\/revisions\/27276"}],"wp:attachment":[{"href":"https:\/\/lapost.us\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=27275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lapost.us\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=27275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lapost.us\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=27275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}