{"id":32571,"date":"2021-03-08T17:07:49","date_gmt":"2021-03-09T01:07:49","guid":{"rendered":"https:\/\/lapost.us\/?p=32571"},"modified":"2021-03-08T17:07:49","modified_gmt":"2021-03-09T01:07:49","slug":"health-insurance-group-launches-largest-ad-campaign-ever","status":"publish","type":"post","link":"https:\/\/lapost.us\/?p=32571","title":{"rendered":"Health insurance group launches largest ad campaign ever"},"content":{"rendered":"<p>America\u2019s Health Insurance Plans (AHIP), the main trade group representing health insurers, on Monday announced its largest ad campaign ever, which it said will be backed by an \u201ceight figure\u201d sum.<\/p>\n<p>The campaign, called \u201cCare Changes Everything,\u201d includes national TV, radio and digital ads highlighting the role of health insurers in responding to the COVID-19 pandemic.<\/p>\n<p><a href=\"https:\/\/click1.email.thehill.com\/hqfmjlnrfvvzdldvzscffzmmfnzpvnvggwfrlhpvvqsvbq_gtccrrgygdctcryktgkl.html?a=&amp;b=37426\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/click1.email.thehill.com\/hqfmjlnrfvvzdldvzscffzmmfnzpvnvggwfrlhpvvqsvbq_gtccrrgygdctcryktgkl.html?a%3D%26b%3D37426&amp;source=gmail&amp;ust=1615332856822000&amp;usg=AFQjCNFkMyzuYt-uIY0-mP8T_3TSQ_c-5Q\">One ad<\/a>\u00a0touts insurers\u2019 role in \u201cmaking COVID-19 testing, treatment, and vaccines affordable for everyone.\u201d<\/p>\n<p>The ads come against a backdrop of Democratic control of Washington and proposals opposed by the health insurance industry to create a \u201cpublic option\u201d to compete alongside private insurance.<\/p>\n<p>David Merritt, an executive vice president at AHIP, said the ad campaign is not tied to fighting those proposals.<\/p>\n<p>\u201cIt&#8217;s not a political campaign at all, it truly is an education campaign,\u201d he said.<\/p>\n<p>\u201cWe just think that at this point a positive, proactive message is really, really important for folks to understand the role that we played,\u201d he added.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>America\u2019s Health Insurance Plans (AHIP), the&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-32571","post","type-post","status-publish","format-standard","hentry","category-health"],"_links":{"self":[{"href":"https:\/\/lapost.us\/index.php?rest_route=\/wp\/v2\/posts\/32571","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lapost.us\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lapost.us\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lapost.us\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lapost.us\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=32571"}],"version-history":[{"count":1,"href":"https:\/\/lapost.us\/index.php?rest_route=\/wp\/v2\/posts\/32571\/revisions"}],"predecessor-version":[{"id":32572,"href":"https:\/\/lapost.us\/index.php?rest_route=\/wp\/v2\/posts\/32571\/revisions\/32572"}],"wp:attachment":[{"href":"https:\/\/lapost.us\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=32571"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lapost.us\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=32571"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lapost.us\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=32571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}