{"id":32955,"date":"2021-03-17T13:35:47","date_gmt":"2021-03-17T20:35:47","guid":{"rendered":"https:\/\/lapost.us\/?p=32955"},"modified":"2021-03-17T13:35:47","modified_gmt":"2021-03-17T20:35:47","slug":"cdph-launches-lets-get-to-immunity-campaign-to-boost-covid-19-vaccine-acceptance","status":"publish","type":"post","link":"https:\/\/lapost.us\/?p=32955","title":{"rendered":"CDPH Launches \u201cLet’s Get to ImmUnity\u201d Campaign to Boost COVID-19 Vaccine Acceptance"},"content":{"rendered":"

Multi-Million Dollar Statewide Effort Will Help Californians Address Questions and Concerns with COVID-19 Vaccinations<\/em><\/p>\n

Campaign Ramps Up Conversations with Hardest Hit Communities Ahead of Anticipated Vaccine Eligibility Expansion in May<\/em><\/p>\n

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SACRAMENTO \u2013 Today, the California Department of Public Health (CDPH) announced a new public education campaign under its Vaccinate ALL 58 effort to ramp up the connections being made with Californians who have been disproportionately affected by COVID-19 and address questions and concerns they have with the vaccine.<\/p>\n

The \u201cLet’s Get to ImmUnity\u201d integrated media campaign is one part of the\u00a0state\u2019s Five Part Plan for Vaccination Equity. The goal is to offer answers and reassurance that COVID-19 vaccines are safe and effective and our greatest tool to end the pandemic and move all of our lives forward again.\u00a0The campaign is part of a broader $40 million effort that includes radio, print, TV and billboards, with a focus on multicultural and multilingual media outlets.<\/p>\n

\u201cCalifornia won\u2019t crawl back from this pandemic, we will roar back, and central to our success will be vaccinating those who are the most vulnerable,\u201d said Governor Gavin Newsom. \u201cWith the launch of this campaign, we are underscoring our commitment to equity and reminding Californians that the best vaccine is the first one available when it\u2019s your turn. They\u2019re safe. They\u2019re lifesaving. And they\u2019ll help us collectively defeat this virus.\u201d<\/p>\n

The effort will also include digital advertising, including native advertising, search, paid social media advertising on Facebook, Instagram and Twitter, and an influencer campaign on TikTok, Instagram and YouTube focused on doctors, nurses and other health professionals educating people on the safety and efficacy of vaccines. Non-health influencers will also be included to appeal to a wide range of Californians, with an emphasis on communities with high levels of hesitancy.<\/p>\n

\u201cThe quicker we get to immunity, the quicker we will put this pandemic in the rearview mirror so we can enjoy more everyday activities without the concerns we\u2019ve experienced in the past year,\u201d said Tom\u00e1s Arag\u00f3n, CDPH Director and State Public Health Officer. \u201cThis campaign reinforces the confidence medical and public health experts have in the three highly effective COVID-19 vaccines that are now available for Californians and helps map our path forward to we can all get back to seeing our family and friends, go to school and work and participate in sports.\u201d<\/p>\n

\u201cLet’s Get to ImmUnity\u201d radio ads have been running in multiple languages since the second week of March. The first\u00a0TV ad<\/a>\u00a0begins airing in English and Spanish on March 22. The ads encourage Californians to stay informed on vaccine availability by signing up for My Turn notifications at\u00a0myturn.ca.gov<\/a>\u00a0or by phone at (833) 422-4255.<\/p>\n

\u201cEvery Californian should have the utmost confidence that all three approved COVID-19 vaccines are safe and effective,\u201d said California Surgeon General Dr. Nadine Burke Harris. \u201cAs we look ahead as a state to the light at the end of the tunnel, it\u2019s going to require all of us who are able to receive the vaccine to be vaccinated so we can get to community immunity. California\u2019s commitment to equitable vaccine distribution and outreach ultimately protects everyone. Making sure vaccines are accepted in our communities with the highest rate of spread is the fastest way to end this pandemic, and it\u2019s simply the right thing to do.\u201d<\/p>\n

The \u201cLet’s Get to ImmUnity\u201d campaign will reach California\u2019s diverse communities that speak Spanish, Mandarin, Cantonese, Vietnamese, Tagalog, Korean, Armenian, Farsi, Arabic, Russian, Japanese, Punjabi, Khmer and Hmong. To ensure CDPH is reaching hardest hit communities, additional focus is place on geographic areas in the bottom quarter of the Healthy Places Index (HPI), mirroring the state\u2019s\u00a0recent announcement<\/a>\u00a0to increase vaccine supply in these communities. There will also be specific digital and social tactics to engage specific groups, including Latino English-speaking, API English-speaking, American Indian, LGBTQ+, and people with disabilities.<\/p>\n

Along with media outreach, the \u201cLet\u2019s Get to ImmUnity\u201d campaign will also provide a new look to California\u2019s\u00a0VaccinateALL58.com<\/a>\u00a0website starting March 22, which will be available at least eight languages, to offer a space for Californians to get further educated about COVID-19 vaccines before signing up for My Turn.<\/p>\n

The public education campaign is an important part in the state\u2019s Five Part plan for equitable vaccine administration. The other parts of the plan include:<\/p>\n