{"id":33200,"date":"2021-03-22T18:01:12","date_gmt":"2021-03-23T01:01:12","guid":{"rendered":"https:\/\/lapost.us\/?p=33200"},"modified":"2021-03-22T18:01:12","modified_gmt":"2021-03-23T01:01:12","slug":"big-tech-critics-join-against-surveillance-advertising","status":"publish","type":"post","link":"https:\/\/lapost.us\/?p=33200","title":{"rendered":"Big tech critics join against &#8216;surveillance advertising&#8217;"},"content":{"rendered":"<p>Thirty-plus privacy, consumer and anti-monopoly groups are coming together to stop big tech platforms from tracking and categorizing individuals for the purpose of narrowly targeting advertising.<\/p>\n<p>The broad coalition, launched Monday, is\u00a0<a href=\"https:\/\/click1.email.thehill.com\/blzbvsdkzppynsnpyjgzzybbzdympdpttqzkscmppfgjdd_hscvccbqbzvwvwscqhvn.html\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/click1.email.thehill.com\/blzbvsdkzppynsnpyjgzzybbzdympdpttqzkscmppfgjdd_hscvccbqbzvwvwscqhvn.html&amp;source=gmail&amp;ust=1616539376421000&amp;usg=AFQjCNF_pC1nqG7jjZS4x_oGOUvZ6XgNzQ\">calling for a ban<\/a>\u00a0on the practice they term \u201csurveillance advertising.\u201d<\/p>\n<p><strong>What is &#8220;surveillance advertising&#8221;?<\/strong>\u00a0\u201cBehavioral advertising, targeted advertising, what Facebook has tried to describe as personalized advertising, really feels like they&#8217;re trying to describe it as if they&#8217;re doing us a favor, when in reality they are extracting our data, they&#8217;re exploiting us and they&#8217;re selling us to advertisers,\u201d said Rishi Bharwani, director of partnerships and policy at Accountable Tech, one of the member groups.<\/p>\n<p>\u201cSo we just thought it was a more appropriate term,\u201d he explained to The Hill.<\/p>\n<p>The coalition argues that the data collection and advertising practices of the biggest platforms \u2014 specifically Facebook and Google, which are the two dominant players in the digital advertising space \u2014 increase the spread of misinformation, hate speech and extremism by incentivizing the companies to try to keep users engaged and online as much as possible.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thirty-plus privacy, consumer and anti-monopoly groups&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,12],"tags":[],"class_list":["post-33200","post","type-post","status-publish","format-standard","hentry","category-business","category-science-tech"],"_links":{"self":[{"href":"https:\/\/lapost.us\/index.php?rest_route=\/wp\/v2\/posts\/33200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lapost.us\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lapost.us\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lapost.us\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lapost.us\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=33200"}],"version-history":[{"count":1,"href":"https:\/\/lapost.us\/index.php?rest_route=\/wp\/v2\/posts\/33200\/revisions"}],"predecessor-version":[{"id":33201,"href":"https:\/\/lapost.us\/index.php?rest_route=\/wp\/v2\/posts\/33200\/revisions\/33201"}],"wp:attachment":[{"href":"https:\/\/lapost.us\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=33200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lapost.us\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=33200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lapost.us\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=33200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}