{"id":44910,"date":"2022-02-16T10:58:28","date_gmt":"2022-02-16T18:58:28","guid":{"rendered":"https:\/\/lapost.us\/?p=44910"},"modified":"2022-02-16T14:58:56","modified_gmt":"2022-02-16T22:58:56","slug":"android-privacy-overhaul","status":"publish","type":"post","link":"https:\/\/lapost.us\/?p=44910","title":{"rendered":"ANDROID PRIVACY OVERHAUL"},"content":{"rendered":"<p>Google announced Wednesday that it will begin\u00a0<a href=\"https:\/\/click1.email.thehill.com\/kvvfwbtkplljzbzljrvppjffptjqltlggspkbdqlrhmltd_oljtwwjzjdtlkwfwtzrk.html?a=&amp;b=47177\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/click1.email.thehill.com\/kvvfwbtkplljzbzljrvppjffptjqltlggspkbdqlrhmltd_oljtwwjzjdtlkwfwtzrk.html?a%3D%26b%3D47177&amp;source=gmail&amp;ust=1645137879137000&amp;usg=AOvVaw3iOxtTLdPW659grGAgKzkD\">removing ad trackers<\/a>\u00a0on its Android operating system to improve user privacy.<\/p>\n<p>The proposed changes include eventually phasing out advertising ID, a special code assigned to each Android device allowing advertisers to build specialized profiles and serve targeted ads.<\/p>\n<p>Google did not provide a definitive timeline in Wednesday\u2019s blog post announcing the privacy updates, but said existing technologies would be supported for at least the next two years.<\/p>\n<p>The announcement comes a year after Apple started asking users for permission before allowing advertisers to track them.<\/p>\n<p>That decision has shaken up the online advertising space. Meta, Facebook\u2019s parent company, recently predicted that those changes will cost it $10 billion in lost revenue this year.<\/p>\n<p>Google\u2019s announcement said its changes would be less disruptive by making the changes over a longer period and consulting with the ad industry.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google announced Wednesday that it will&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,12],"tags":[],"class_list":["post-44910","post","type-post","status-publish","format-standard","hentry","category-business","category-science-tech"],"_links":{"self":[{"href":"https:\/\/lapost.us\/index.php?rest_route=\/wp\/v2\/posts\/44910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lapost.us\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lapost.us\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lapost.us\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lapost.us\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=44910"}],"version-history":[{"count":1,"href":"https:\/\/lapost.us\/index.php?rest_route=\/wp\/v2\/posts\/44910\/revisions"}],"predecessor-version":[{"id":44911,"href":"https:\/\/lapost.us\/index.php?rest_route=\/wp\/v2\/posts\/44910\/revisions\/44911"}],"wp:attachment":[{"href":"https:\/\/lapost.us\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=44910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lapost.us\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=44910"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lapost.us\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=44910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}