Earlier Today, First Partner Jennifer Siebel Newsom Announced the Effort at the National Governors Association\u2019s Roundtable on Youth Mental Health in Los Angeles County<\/i><\/p>\n
SACRAMENTO<\/strong> \u2013 Today, the California Department of Public Health (CDPH) is requesting proposals for youth behavioral health stigma reduction and public awareness campaigns to support the state\u2019s\u00a0<\/span>Children and Youth Behavioral Health Initiative<\/span><\/a>, a key component of the state’s\u00a0<\/span>Master Plan for Kid\u2019s Mental Health<\/span><\/a>.\u00a0With today\u2019s announcement, $33 million will be made available immediately through the Request for Proposal process with an additional $15 million in the coming months, and the rest of the funds in the next few years.<\/span>\u00a0<\/span><\/u><\/u><\/p>\n <\/u>\u00a0<\/u><\/p>\n “The Children and Youth Behavioral Health Initiative is transforming how we support California\u2019s youth and today we are requesting proposals from qualified agencies to help conduct these campaigns,\u201d said Dr. Rohan Radhakrishna, Deputy Director of the CDPH\u2019s Office of Health Equity. \u201cWith these campaigns, we plan to focus on promoting well-being and preventing behavioral health challenges, including substance abuse disorders, among California\u2019s youth.”<\/span>\u00a0<\/span><\/u><\/u><\/p>\n <\/u>\u00a0<\/u><\/p>\n The goals of these campaigns are to educate the public and raise awareness to normalize and support the prevention and early intervention of mental, emotional and behavioral health issues and help tackle disparities and inequities by empowering diverse communities to build upon their own cultural best practices without stigma.<\/span>\u00a0<\/span><\/u><\/u><\/p>\n <\/u>\u00a0<\/u><\/p>\n To help achieve the objectives of the Children and Youth Behavioral Health Initiative, CDPH\u2019s Office of Health Equity is seeking proposals from qualified multimedia agencies to conduct statewide public education and change campaigns that are co-designed for and by youth to raise behavioral health literacy for children, youth, caregivers, and their communities in California. Interested agencies can learn more at\u00a0<\/span>caleprocure.ca.gov\/event\/ <\/u>\u00a0<\/u><\/p>\n To reach California’s diverse populations, the campaigns will deploy impactful multicultural and\u00a0multilingual messages and media\u00a0campaigns.\u00a0The campaigns will feature culturally and linguistically appropriate, and scientifically accurate information. By reducing\u00a0<\/span>stigma<\/span>\u00a0we can increase the number of California’s children and youth seeking support for concerns related to mental, emotional, behavioral health and substance use disorder, and increase help seeking behavior and wellness support.<\/span>\u00a0<\/span><\/u><\/u><\/p>\n <\/u>\u00a0<\/u><\/p>\n The campaigns will be designed and implemented in partnership with California Health & Human Services Agency Departments, education community partners from early childhood, K\u201312 and higher education, other State agencies, subject matter experts, community partners on the ground and in the field, and children, youth, and their families.\u00a0Focusing on prevention and early intervention can help reduce children and youth\u2019s risk of developing serious mental, emotional and behavioral challenges.<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" Earlier Today, First Partner Jennifer Siebel...<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,17,16],"tags":[],"class_list":["post-56125","post","type-post","status-publish","format-standard","hentry","category-ca-local","category-education","category-health"],"_links":{"self":[{"href":"https:\/\/lapost.us\/index.php?rest_route=\/wp\/v2\/posts\/56125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lapost.us\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lapost.us\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lapost.us\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lapost.us\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=56125"}],"version-history":[{"count":1,"href":"https:\/\/lapost.us\/index.php?rest_route=\/wp\/v2\/posts\/56125\/revisions"}],"predecessor-version":[{"id":56126,"href":"https:\/\/lapost.us\/index.php?rest_route=\/wp\/v2\/posts\/56125\/revisions\/56126"}],"wp:attachment":[{"href":"https:\/\/lapost.us\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=56125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lapost.us\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=56125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lapost.us\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=56125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}