{"id":71904,"date":"2025-04-09T15:01:29","date_gmt":"2025-04-09T22:01:29","guid":{"rendered":"https:\/\/lapost.us\/?p=71904"},"modified":"2025-04-09T15:01:36","modified_gmt":"2025-04-09T22:01:36","slug":"the-broad-breaks-ground-on-expansion-project","status":"publish","type":"post","link":"https:\/\/lapost.us\/?p=71904","title":{"rendered":"The Broad Breaks Ground on Expansion Project"},"content":{"rendered":"
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AT THE START OF ITS SECOND DECADE,\u00a0THE BROAD BREAKS GROUND<\/span>\u00a0ON A MAJOR\u00a0EXPANSION<\/span>\u00a0THAT WILL DRAMATICALLY INCREASE THE COLLECTION WORKS ON VIEW AND OFFER DYNAMIC NEW EXPERIENCES<\/strong><\/p>\n<\/div>\n<\/div>\n

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Museum, Civic, and Cultural Leaders Celebrate the City\u2019s Resilience<\/strong><\/p>\n

East West Bank Announces a New Ten-Year Commitment to The\u00a0Broad<\/span>\u00a0as Exclusive Grand Opening Sponsor and Leading Partner<\/strong><\/p>\n

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The\u00a0Broad<\/span>\u00a0Expansion<\/span>\u00a0Groundbreaking Ceremony, (L \u2013 R): Elizabeth Diller of Diller Scofidio + Renfro, L.A. City Councilmember Ysabel Jurado; L.A. Mayor Karen Bass; Joanne Heyler, Founding Director and President of The\u00a0Broad<\/span>; Edythe L.\u00a0Broad<\/span>, co-founder of The\u00a0Broad<\/span>; L.A. County Chair Pro Tem and Supervisor to the First District, Hilda L. Solis; and Dominic Ng, Chairman and CEO of East West Bank.<\/em><\/span>
\nPhoto by Jojo Korsh, courtesy of The\u00a0Broad<\/span><\/em><\/span><\/p>\n<\/div>\n<\/div>\n

Los Angeles, CA, April 9, 2025 \u2013 <\/strong>Joanne Heyler<\/strong>,\u00a0<\/strong>Founding Director and President of The\u00a0Broad<\/span>, and philanthropist\u00a0Edythe L.\u00a0Broad<\/span><\/strong>,\u00a0<\/strong>co-founder of The\u00a0Broad<\/span>, today welcomed civic, cultural, and business leaders to\u00a0break<\/span>\u00a0ground<\/span>\u00a0on the museum\u2019s major\u00a0expansion<\/span>, which will open in 2028. The project will significantly increase the number of works on view from the renowned\u00a0Broad<\/span>\u00a0collection of contemporary art and add fresh facets to the visitor experience. Thoughtfully designed by the architects of the original building, Diller Scofidio + Renfro (DS+R), this bold\u00a0expansion<\/span>\u00a0opens a new perspective on the \u201cveil and vault\u201d concept DS+R introduced in 2015, with the building\u2019s iconic white honeycomb \u201cveil\u201d enveloping the art storage \u201cvault,\u201d its sculptural grey core. The\u00a0expansion<\/span>\u00a0symbolically pulls the vault out from the veil and opens it to the public, reinforcing The\u00a0Broad<\/span>\u2019s mission and track record of reaching the widest possible audience. New outdoor courtyards will open to the sky, and an innovative art storage gallery will invite visitors into areas traditionally kept out of view. General admission to the dramatically\u00a0expanded<\/span>\u00a0museum will continue to be free.<\/span><\/div>\n
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The groundbreaking ceremony took place on the site of the\u00a0expansion<\/span>, adjacent to The\u00a0Broad<\/span>\u2019s existing building. Los Angeles Mayor\u00a0Karen Bass<\/strong>, L.A. County Chair Pro Tem and Supervisor to the First District\u00a0Hilda L. Solis,\u00a0<\/strong>and L.A. City Councilmember\u00a0Ysabel Jurado\u00a0<\/strong>joined with\u00a0Dominic Ng,\u00a0<\/strong>Chairman and CEO of East West Bank, and\u00a0Elizabeth Diller\u00a0<\/strong>of Diller Scofidio + Renfro, architects of the original\u00a0Broad<\/span>\u00a0and the\u00a0expansion<\/span>, to mark the start of construction, honor the resilience of Los Angeles and its arts community, and look ahead to future program offerings that will build upon the museum\u2019s momentum. More than 170 guests were in attendance, including actor\u00a0Jane Fonda<\/strong>; artist\u00a0Patrick Martinez<\/strong>;\u00a0Danielle Brazell,<\/strong>\u00a0California Arts Council, Executive Director;\u00a0Sel Kardan<\/strong>, Colburn School, President and CEO;\u00a0Suzanne Holley<\/strong>, DTLA Alliance, President & CEO;\u00a0Deborah McLeod<\/strong>, Gagosian, Director, LA;\u00a0Joan Weinstein<\/strong>, Getty Foundation, Director;\u00a0Jeffrey Deitch<\/strong>, Jeffrey Deitch gallery, Director and Founder;\u00a0Sarah Russin<\/strong>, LACE (Los Angeles Contemporary Exhibitions), Executive Director;\u00a0Naima J. Keith<\/strong>, Los Angeles County Museum of Art, Vice President of Education and Public Programs;\u00a0Stacy Lieberman<\/strong>, Library Foundation of Los Angeles, President and CEO;\u00a0Kristin Sakoda,<\/strong>\u00a0Los Angeles County Department of Arts and Culture, Director;\u00a0Robert Vinson<\/strong>, Los Angeles Cultural Affairs Commission, President; Kim Noltemy,<\/strong>\u00a0Los Angeles Philharmonic, President and CEO;\u00a0Christopher Koelsch<\/strong>, Los Angeles Opera, President and Chief Executive Officer;\u00a0Jon F. Vein<\/strong>, Los Angeles Tourism Commission, President;\u00a0Lori Bettison-Varga<\/strong>, Natural History Museum of Los Angeles County, President and Director; and\u00a0Sandra Jackson-Dumont<\/strong>.<\/span><\/p>\n

As both The\u00a0Broad<\/span>\u2019s audience and its collection expand, the new building will increase gallery space by 70% and introduce entirely new chapters to the visitor journey. Construction begins as The\u00a0Broad<\/span>\u00a0enters its tenth anniversary year and continues to welcome close to a million visitors annually. In March, it achieved the highest single-day attendance in its history, welcoming more than 6,800 people.<\/span><\/p>\n

\u201cIt has been wonderful to see so many people enjoying art at The\u00a0Broad<\/span>,\u201d said Edythe L.\u00a0Broad<\/span>. \u201cIt has succeeded beyond my and Eli\u2019s wildest dreams.\u00a0Expanding<\/span>\u00a0the museum reflects our belief in the importance of art as a resource for everyone and in the vision Eli and I shared for Los Angeles as a world art capital.\u201d<\/span><\/p>\n

The\u00a0Broad<\/span>\u00a0collection, comprising more than 2,000 artworks from the 1950s to today, is well known for its large number of influential artists whose work is held in career-spanning depth, including Jean-Michel Basquiat, Jeff Koons, Barbara Kruger, Roy Lichtenstein, Takashi Murakami, Cindy Sherman, Kara Walker, Andy Warhol, and many others. New gallery space will create the opportunity to show more of the museum\u2019s especially deep holdings simultaneously, as well as acquisitions never previously displayed. An unprecedented experience of art storage will invite visitors to circulate among painting racks on the\u00a0expansion<\/span>\u2019s second floor.<\/span><\/p>\n

Joanne Heyler said, \u201cThis new building reinforces a core belief in access to art that has guided The\u00a0Broad<\/span>\u2019s approach in our first decade, extends the vibrant experience visitors enjoy today, and introduces entirely new ways for people to engage with the collection. The design uses the visual language of the vault to create public space, a gesture which aligns with The\u00a0Broad<\/span>\u2019s institutional ethos of changing how museums welcome the public.\u201d<\/span><\/p>\n

Elizabeth Diller, architect of both The\u00a0Broad<\/span>\u2019s existing building and the\u00a0expansion<\/span>, said, \u201cI consider these buildings to be siblings, not clones, with a shared DNA but expressing unique characteristics that enhance the visitor’s experience of the pair. By turning the vault inside out, the\u00a0expansion<\/span>\u00a0will present new ways for visitors to directly engage with the art in smaller, more focused galleries or through serendipitous encounters with art in storage while preserving the intuitive logic of the original museum.\u201d<\/span><\/p>\n

The groundbreaking ceremony was designed to foreground the diverse offerings the museum brings to the city, which the\u00a0expansion<\/span>\u00a0will amplify. Guests were greeted by the music of\u00a0Mariachi Arcoiris de Los Angeles<\/strong>, the world\u2019s first LGBTQ+ mariachi.\u00a0Lynne Thompson<\/strong>, Los Angeles Poet Laureate Emerita, opened the ceremony by reading a new poem commissioned by The\u00a0Broad<\/span>\u00a0in partnership with the Library Foundation of Los Angeles and the Los Angeles Public Library. \u201cIn order to rise from the ashes, a Phoenix first must burn\u201d honored the way Angelenos have come together to help those affected by recent wildfires. The ceremony ended with a celebratory performance by\u00a0Medusa<\/strong>, a legend of L.A. rap and hip hop, who has previously performed as part of the museum\u2019s popular\u00a0L.A. Intersections<\/strong>\u00a0performance series.<\/span><\/p>\n

The\u00a0Broad<\/span>\u2019s signature live programming, which creates unexpected entry points to the collection and exhibitions by exploring the cross currents of visual art and pop culture, will benefit from a dedicated event space on the first floor of the new building. L.A. Intersections, which highlights under-recognized music and performance scenes organic to the city, will continue through the opening of the\u00a0expansion<\/span>.<\/span><\/p>\n

The\u00a0expanded<\/span>\u00a0Broad<\/span>\u00a0will open in 2028, before Los Angeles hosts the 2028 Olympic and Paralympic Games. Mayor Karen Bass said, \u201cAs Los Angeles prepares to welcome the world for the 2028 Olympic and Paralympic Games, there is no better time to celebrate the launch of The\u00a0Broad<\/span>\u00a0expansion<\/span>. The\u00a0Broad<\/span>\u00a0is known around the world as a cultural treasure where visitors can experience contemporary artwork from influential artists. This\u00a0expansion<\/span>\u00a0will allow millions more visitors and Angelenos alike to experience all that The\u00a0Broad<\/span>\u00a0has to offer while further cementing Los Angeles as an international hub for arts and culture, driving more jobs, and economic opportunities.\u201d<\/span><\/p>\n

The groundbreaking ceremony took place just one week after the L.A. County Board of Supervisors voted to officially create the Grand Avenue Cultural District (GACD). Supported by more than 18 DTLA arts, cultural, and civic organizations including The\u00a0Broad<\/span>, The GACD aims to increase awareness of the Grand Avenue arts corridor and make it easier for tourists and residents alike to benefit from all Grand Avenue has to offer.<\/span><\/p>\n

Speaking about the outdoor plaza named in her honor that will connect the Metro bridge to this corridor, Chair Pro Tem and Supervisor Hilda L. Solis said, \u201cI want to extend my heartfelt thanks to The\u00a0Broad<\/span>\u00a0for naming this plaza in my honor. It\u2019s a truly humbling gesture, and I\u2019m excited to see how this space will become a cornerstone of connection and community. I\u2019m proud to have introduced the motion to recognize the Grand Avenue Cultural District, which will enhance the visibility and vitality of the arts in shaping the community’s cultural identity and economic vibrancy, supported by institutions like The\u00a0Broad<\/span>.\u201d \u00a0<\/span><\/p>\n

Councilmember Ysabel Jurado said, “The\u00a0Broad<\/span>\u00a0leads in providing access to the arts, and their\u00a0expansion<\/span>\u00a0will further enrich the Grand Avenue Cultural District. This project is a major addition to the heart of our city that will help make DTLA a stronger community.”<\/span><\/p>\n

East West Bank announced a major new commitment to the museum\u2019s future, signing on as The\u00a0Broad<\/span>\u2019s Exclusive Grand Opening Sponsor and Leading Partner for an additional 10 years, through 2037. As the museum\u2019s Leading Partner since 2017, East West Bank has supported The\u00a0Broad<\/span>\u2019s innovative live programs, collection displays, and unique educational offerings for children and teens, many from Title One schools.<\/span><\/p>\n

Dominic Ng said, \u201cEast West Bank has long supported The\u00a0Broad<\/span>\u00a0as a vibrant gathering place\u2014not only to experience its world-class collection, but also to participate in concerts, workshops, and installations that bring the arts into everyday life. We are proud to sponsor this exciting\u00a0expansion<\/span>, which will create more gallery and programming space and offer new ways for visitors to engage with contemporary art. To Edythe, Joanne, and the entire\u00a0Broad<\/span>\u00a0team\u2014thank you for your vision and for making Los Angeles a truly inspiring center for art and culture. We\u2019re honored to walk this path with you and look forward to what\u2019s ahead.\u201d<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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