{"id":78919,"date":"2026-02-02T21:13:22","date_gmt":"2026-02-03T05:13:22","guid":{"rendered":"https:\/\/lapost.us\/?p=78919"},"modified":"2026-02-02T21:13:22","modified_gmt":"2026-02-03T05:13:22","slug":"california-hosts-super-bowl-lx-and-other-upcoming-events-setting-gold-standard-for-sports-and-bringing-18-billion-in-economic-benefits","status":"publish","type":"post","link":"https:\/\/lapost.us\/?p=78919","title":{"rendered":"California hosts Super Bowl LX and other upcoming events, setting gold standard for sports and bringing $18 billion+ in economic benefits"},"content":{"rendered":"\n\n\n
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What you need to know:<\/strong>\u00a0This Sunday, California will host Super Bowl LX at Levi\u2019s Stadium, welcoming approximately 90,000 fans for one of the world\u2019s largest sporting events. The championship game is part of a broader lineup of major events expected to create billions of economic revenue and growth for the Golden State.<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
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SACRAMENTO\u00a0<\/strong>\u2013\u00a0As California hosts Superbowl LX, it continues to set the gold standard for sports with more events upcoming that will create\u00a0tens of billions of dollars in economic benefits statewide. The Golden State is the sports capital of the world with five large-scale events in the next three years expected to\u00a0create at least\u00a0$18 billion in economic activity<\/a>, including tens of thousands of jobs. \u00a0This week\u2019s Super Bowl event at Levi\u2019s Stadium in Santa Clara this Sunday is projected to generate approximately $500 million in total economic impact for the region, bringing tens of thousands of fans from across the globe.\u00a0California remains a top tourist destination worldwide \u2013 reaching $157.3 billion in tourism spending last year \u2013 making it the premier location to host large-scale events.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
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\u201cCalifornia is proud to welcome the world for Super Bowl LX and a series of iconic sporting events in the years ahead. As millions of fans arrive from around the globe, our state once again shows how it\u2019s done \u2014 creating a true statewide celebration, and delivering real economic impact. From creating jobs and driving tourism to strengthening local economies, these events showcase the very best of California while delivering lasting benefits for communities across the Golden State.\u201d<\/h4>\n
Governor Gavin Newsom<\/strong><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
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Welcoming thousands for Super Bowl LX<\/h2>\n

According to\u00a0a study<\/a>\u00a0by the Bay Area Host Committee, Super Bowl LX is expected to support approximately 5,000 jobs and attract a projected 90,000 visitors from outside the Bay Area this upcoming weekend. Hosting the championship game further elevates California and the Bay Area as a premier destination for major global events, with viewership projected to\u00a0approach or exceed<\/a>\u00a0last year\u2019s record-breaking Super Bowl audience of 127.7 million viewers.<\/p>\n

Super Bowl LX is part of a broader lineup of major sporting events that reinforce California\u2019s position on the global stage, driving sustained billions of dollars in economic activity, supporting local businesses and creating jobs across the state.<\/p>\n

\"\ud83c\udfc0\"\u00a02026 Los Angeles NBA All-Star Game<\/h2>\n

From February 13 to 15, Los Angeles will host the NBA All-Star Weekend, the league\u2019s annual mid-season showcase featuring its top athletes and a series of events, including the All-Star Game, All-Star Saturday Night and community activations throughout the region.<\/p>\n

The weekend is projected to deliver at least $250 million in economic impact for the greater Los Angeles region<\/p>\n

\"\ud83d\udef9\"\u00a02026 X Games in Sacramento<\/h2>\n

Sacramento will host the X Games League at Cal Expo\u00a0from June 26\u201328, bringing significant economic benefits to the region and a potential three-year residency in Sacramento. The televised action sports festival will feature competitive skateboarding, BMX and Moto X and is expected to draw an estimated 35,000 attendees per day, further establishing Sacramento as a top destination for major national events.<\/p>\n

\"\u26bd\"\u00a02026 FIFA World Cup<\/h2>\n

The 2026 FIFA World Cup is an international soccer tournament that will be jointly hosted by the United States, Canada, and Mexico.\u00a0 With 48 countries battling it out for the World Cup, California will welcome people from around the world to watch 14 games in the Los Angeles and Bay Area regions \u2013 creating more than $1 billion in economic benefit and welcoming hundreds of thousands of visitors from around the world.<\/p>\n

The\u00a0Bay Area<\/a>\u00a0is projected to see approximately $555 million in economic impact and 260,000 out-of-town visitors, while\u00a0Los Angeles<\/a>\u00a0is projected to generate approximately $594 million in economic impact and welcome 180,000 visitors.<\/p>\n

\"\ud83c\udfc8\"\u00a02027 Super Bowl LXI<\/h2>\n

Next year, California continues to be the host of the NFL\u2019s biggest game, as Super Bowl LXI is set to take place at SoFi Stadium in Inglewood, California.<\/p>\n

Super Bowl LXI is\u00a0projected<\/a>\u00a0to generate a total economic impact of approximately $477 million for the Los Angeles region.<\/p>\n

\"\ud83c\udfc5\"\u00a02028 Olympic & Paralympic Games<\/h2>\n

Looking ahead, the 2028 Olympic and Paralympic Games in Los Angeles will showcase thousands of athletes from across the globe while leaving a lasting legacy for the region.<\/p>\n

The Games are\u00a0projected<\/a>\u00a0to generate a multi-billion-dollar economic impact, creating thousands of local jobs and amplifying Los Angeles as a premier global tourism destination. Nearly 15 million spectators are expected to attend, with more than 5 billion fans around the world tuning in to experience the best of the region on the world\u2019s biggest stage.<\/p>\n

Beyond the Games themselves,\u00a0LA28<\/a>\u00a0has invested $160 million in youth sports across Los Angeles\u2014the single largest investment in youth sports development in California history.<\/p>\n

California\u2019s booming tourism economy<\/h2>\n

California has the largest market share of tourism in the nation. Travel spending in the state grew from $152.7 billion in 2023 to $157.3 billion in 2024, a 3% increase. Between 2014 and 2024, travel related spending in California has grown at an average annual rate of 3%.<\/p>\n

The increase in travel spending generated $12.6 billion in state and local tax revenue by visitors in 2024, marking a 3.1% increase over 2023. Tourism created 23,950 new jobs in 2024, bringing total industry employment to 1,165,760.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

What you need to know:\u00a0This Sunday,...<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-78919","post","type-post","status-publish","format-standard","hentry","category-ca-local"],"_links":{"self":[{"href":"https:\/\/lapost.us\/index.php?rest_route=\/wp\/v2\/posts\/78919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lapost.us\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lapost.us\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lapost.us\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lapost.us\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=78919"}],"version-history":[{"count":1,"href":"https:\/\/lapost.us\/index.php?rest_route=\/wp\/v2\/posts\/78919\/revisions"}],"predecessor-version":[{"id":78920,"href":"https:\/\/lapost.us\/index.php?rest_route=\/wp\/v2\/posts\/78919\/revisions\/78920"}],"wp:attachment":[{"href":"https:\/\/lapost.us\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=78919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lapost.us\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=78919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lapost.us\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=78919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}