Yantai launches global communication platform

The Yantai Global Communication Platform was launched June 29 at the Yantai International Exposition Center, the same day the venue hosted the event A Taste of Yantai.

Created by the publicity department of Yantai, East China’s Shandong province, and China Daily, the communication platform features international social media accounts and an English-language website that aim to showcase the coastal city to the world.

Yu Yongxin, director of the publicity department of the CPC Yantai Municipal Committee, said at the launch ceremony that Yantai, a city of 7 million residents, has been exposed to new opportunities for further opening-up as China-Japan-ROK free trade area negotiations speed up and the Belt and Road Initiative make solid progress.

“We will take advantage of this global communication platform to show a comprehensive, objective, accurate and true side of Yantai, and build a bridge between the city and the world,” he said.

Zhu Baoxia, China Daily secretary-general, said the launch of the platform is the result of a partnership between Yantai, a famous Chinese city, and China Daily, a reputed media group.

The platform will help promote Yantai’s further opening-up to the world, the development of its cultural and tourism industry, overseas investment and people-to-people exchange, she said.

The launch of the platform coincided with the 12th International Terroir Wine Expo Yantai China, which commenced June 28 and will come to a close June 30 at the Yantai International Exposition Center.

At the A Taste of Yantai event, fans of Yantai’s social media accounts were invited to tour the wine expo, as well as museums and wine producers in Yantai.

The fans come from the United States, the UK, Peru, Italy, Pakistan, Georgia and Ethiopia.