China’s rural online retail sales hit 777.13 billion yuan in H1 2019: report

People’s Daily app

11:02, October 18, 2019(GTM +8)

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(Photo: VCG)

In the first half of this year, China’s rural online retail sales reached 777.13 billion yuan ($111 billion), accounting for 16.1 percent of the country’s total online retail sales, an increase of 21 percent year-on-year, and 3.2 percentage points higher than the growth rate of the country, a report said.

The China Rural Electronic Commerce Development Report (2018-2019) was issued by the China International Electronic Commerce Center at the 4th Conference on China Rural Electronic Commerce in Lishui City, East China’s Zhejiang Province on Thursday.

According to the report, as of June 2019, China had 854 million internet users, among which 225 million were rural internet users, accounting for 26.3 percent of the total, and 3.05 million more than that at the end of 2018.

It said that with the continuous improvement of rural networks, logistics and other infrastructure, the awareness and ability of the rural population to use e-commerce has been increasing, and the role of e-commerce in driving up agricultural products and increasing farmers’ income has been further manifested.

(Compiled by Yu Lidong)