Amazon is offering free shipping to all customers for a limited time starting Monday

Amazon won’t be sidelined by brick-and-mortar stores this holiday.

The e-commerce giant is offering free shipping to all customers this holiday season, starting Monday. Amazon didn’t say when the promotion would end but described the duration as “limited.”

It marks the first time in recent memory Amazon has removed the minimum order requirement for its free super-saver shipping tier. The minimum amount to qualify for free shipping has dropped over the years, to $25 from a high of $49.

It may be because Amazon wants to compete with big-box stores that are also offering free-shipping promotions for the holidays. Most notably, Target announced last month that it would offer free two-day shipping to all customersuntil December 22, with no order minimum. Best Buy also removed its free-shipping threshold but gave no time guarantee.