‘DO NOT TRACK’ BACK IN SPOTLIGHT

Sen. Josh Hawley (R-Mo.) on Monday announced he will introduce legislation that would block internet companies from tracking users’ activity online by creating a so-called Do Not Track list.

The bill would create a Do Not Track database for users to opt into if they no longer want companies to collect their data beyond what is “necessary” for those services to run. It would be modeled after the federal “Do Not Call” registry, which allows users to say they no longer want to receive telemarketing calls — though that list has been panned for failing to stave off the deluge of telemarketing calls Americans receive every day.

Hawley, a freshman senator who has sought to make a name for himself as a prominent critic of tech giants, said in a statement released Monday morning that the Do Not Track database would give users more “control” over their information online.

“Big tech companies collect incredible amounts of deeply personal, private data from people without giving them the option to meaningfully consent,” Hawley said. “They have gotten incredibly rich by employing creepy surveillance tactics on their users, but too often the extent of this data extraction is only known after a tech company irresponsibly handles the data and leaks it all over the internet.”

“The American people didn’t sign up for this, so I’m introducing this legislation to finally give them control over their personal information online,” he added.

The details: The legislation would force companies to stop tracking the activity of users who sign up for the Do Not Track list beyond what is “indispensable” or else face significant fines. The companies would face fines of up to $1,000 per day per person for “willful or reckless violation” and up to $50 per day for “negligence.”

The bill would also prohibit companies from profiling or discriminating against users who register for the list.