NOWHERE TO HIDE:
Facebook this week told senators that it continues to track the location of its users even after they’ve said they don’t want the social media giant to know where they are — and that it makes money off that information.
Facebook’s letter to Sens. Christopher Coons (D-Del.) and Josh Hawley (R-Mo.), obtained by The Hill on Tuesday, comes in response to the senators’ questions about the company’s location-tracking policies. The senators had asked Facebook to explain how it learns the location of its users and whether it continues to track that information even when users opt out.
The company’s deputy chief privacy officer, Rob Sherman, wrote that Facebook is able to deduce location based on a user’s IP address and how they behave on the platform, even if they’ve turned off “location services” on their phone. For instance, the platform can figure out where a user is located when they consistently say they are attending events in a certain city.
“When location services is off, Facebook may still understand people’s locations using information people share through their activities on Facebook or through IP addresses and other network connections they use,” Sherman wrote.
Sherman also noted that Facebook always serves ads based on location information, even after a user has chosen to turn off location-tracking from their phone.
“By necessity, virtually all ads on Facebook are targeted based on location, though most commonly ads are targeted to people within a particular city or some larger region,” Sherman wrote.
The senators aren’t happy: Coons and Hawley on Tuesday both criticized Facebook’s response to their letter, panning the company for continuing to make money off of personal information that users have explicitly said they don’t want Facebook to have.
Coons, who helps head the Senate Judiciary Committee’s tech task force, called Facebook’s efforts “insufficient and even misleading.”
Hawley, who regularly lambasts Facebook and recently sat down with Facebook CEO Mark Zuckerberg for a testy hourlong meeting, tweeted, “There is no opting out. No control over your personal information. That’s Big Tech. And that’s why Congress needs to take action.”
