CECP’s Investing in Society: Focus on People

Investing in Society is the must-read source offering practical evidence of the corporate sector’s shift toward being increasingly purpose-driven. Developed from CECP’s premier research on, thought leadership for, and strategic engagements with more than 200 of the world’s largest companies, this digital release brings to light the state of Corporate Purpose in an evidence-based way and assesses Corporate Purpose-driven actions under the categories of PrioritiesPerformancePeoplePlanet, and Policies.

In the People section, CECP examines how the advancement of corporate purpose led to greater inclusivity for employees in 2019.

  • Consumers demand purpose

To go beyond consumers’ typical expectations of price, quality, and experience, highly evolved companies have realized that consumers respond well to brands that position their purpose as a way to differentiate themselves. Read more in Accenture’s To Affinity and Beyond.

  • Integration of inclusivity is a sign of effective levering of purpose

Ninety-five percent of companies consider D&I within their Corporate Social Engagement (CSE) efforts and 79% expect their commitment to this area to increase within the next 2-3 years. Read more in CECP’s report co-authored by the WalMart Foundation here.

  • Expanded social investments

Community investments continued increasing: 11% between 2016 and 2018. Explore more findings from Giving in Numbers: 2019 Edition.

Corporate leaders turn to Investing in Society as the authoritative source on developments in Corporate Purpose, bolstered by CECP’s insights on the actions that the world’s leading companies are taking to address environmental, social, and governance (ESG) issues, identify and effectively meet stakeholder needs, and build a better world through business.

Read the full People section at https://cecp.co/iis/