NEW REDDIT RULES

Reddit on Monday announced an updated political advertising policy, requiring campaigns to work with the platform’s sales team on ads and requiring political advertisers to open comments the first day an ad is posted.

The platform also launched a new subreddit that will list all political ad campaigns that have run on Reddit since the beginning of 2019.

“In this community, you will find information on the individual advertiser, their targeting, impressions, and spend on a per-campaign basis,” Reddit said in a post announcing the subreddit, r/RedditPoliticalAds. “We plan to consistently update this subreddit as new political ads run on Reddit, so we can provide transparency into our political advertisers and the conversation their ad(s) inspires.”

The ad database reveals that Sen. Bernie Sanders (I-Vt.) was the top political spender on Reddit among 2020 candidates before dropping out of the race.