Logos for 2028 Los Angeles Olympics unveiled

LA28, the organizing committee for the 2028 Summer Olympics and Paralympic Games in Los Angeles released its official emblem on Tuesday for the global sporting event. The logo is meant to be representative of the digital age it is being released in, therefore it is not only animated, but intended to evolve over time in reflection of the city’s spirit, according to a press release from the organization.

“Los Angeles defies a singular identity, and there’s not one way to represent LA,” said LA28 Chief Athlete Officer and five-time Olympic medalist Janet Evans. “LA is what it is because of the people and the LA28 Games should represent that. The best way to capture the energy of Los Angeles and the Games is through a collection of voices. Los Angeles is an infinite canvas to pursue your wildest dreams and in 2028, thousands of Paralympians and Olympians will come to LA to chase their dreams on the global stage.”

The image was posted to Twitter and showed that while the L, 2 and 8 remains static, the A remains interchanging. The committee says that this allows for a spectrum of stories to be represented.