A Focus on the Initiative of Chinese Medicine Culture Propagation

The Forum on Great Health (Yangtze River Delta) Chinese Medicine Brands & Live Show of Global Launch Ceremony 2020 came off in Suzhou

 

On November 14, the Forum on Great Health (Yangtze River Delta) Chinese Medicine Brands & Live Show of Global Launch Ceremony of Ethnic Chinese Health Auditorium 2020 came off ceremoniously in Suzhou. Experts of National Administration of Traditional Chinese Medicine, masters in national medicine, academicians and well-known domestic and overseas health and regimen Experts, scholars, industry-wide renowned entrepreneurs, senior figures and relevant domestic and overseas media representatives totalling 300 and more Experts, scholars and industrial figures had a get-together to learn and communicate new knowledge and new cooperation through interaction, and jointly explore new ideas, approaches and channels for the business of Chinese medicine health by means of combination of spot speech and online live show as needed for epidemic prevention and control.

As one of the most influential brand campaigns in the circle of Chinese medicine and a vital component of innovative Jiangsu series campaigns, the Forum on Great Health (Yangtze River Delta) Chinese Medicine Brands demonstrated wonderful contents. Through diverse exhibitions and interactions, attendees jointly explored the construction and path of great health and Chinese medicine industry ecology under the strategy of healthy China. They focused on the inheritance, innovation and high-quality development of Chinese medicine health industry. Around keeping integral and innovative and through deepened discussion, they sought for advance plan and layout for future development in the industry. This campaign mainly involved keynote speech, global live show launch ceremony of ethnic Chinese health auditorium for the initiative of Chinese medicine culture propagation, entrepreneurs’ health club opening ceremony, Zhonglin public benefit activity opening ceremony of Public Relations Association of Jiangsu Province, opening ceremony of Yangtze River Delta Agricultural Demonstration Base for Drug-Food Cognate Brands of of Nanjing Agricultural University E-commerce Brand Research Center, strategic cooperation text certificate-awarding ceremony, ethnic Chinese health auditorium Guizhentang, and health salon round-table dialogue. The private session of the council of Public Relations Association of Jiangsu Province was held during the same period with the private session of Fujian Guizhentang and Central University of Finance and Economics, Asset Securitization Research Center and Chinese merchants’ health evening party, where attending guests were brought about with wonderful artistic performance.

As learned, the initiative of Chinese medicine culture propagation was themed by “promoting the inheritance and innovation of traditional Chinese medicine towards high-quality development trend and boosting the strategy of healthy China”. Focused on great health, it aimed to continuously enhance the senses of responsibility, mission and urgency for innovation and development in Chinese medicine, and vigorously advance the brands, modernization, industrialization and globalization of Chinese medicine. The experts jointly launched the initiative of Chinese medicine culture propagation — the global live show of ethnic Chinese health auditorium.

The attending experts were quite concentrated on the nationwide combat against COVID-19, public system development for national health, the healthy China strategy and innovation and development in Chinese medicine, the state’s OBOR development and the Go Out strategy for Chinese medicine, and other proposals. On the strategic cooperation text exchange ceremony, Renhe Pharmacy Health Industry, Fujian Guizhentang Health Industry Co., Ltd., Peking University Boya Education Research Institution, China Health Care Association Health Tourism Branch, Nanjing University Golf League, Hubei Zheng Guang Jiu Zi He Pharmaceutical Co., Ltd. and organizing committee of Suzhou Brand Expo had strategic cooperation with the special committee of health of Public Relations Association of Jiangsu Province and held a text exchange ceremony.

This campaign has gained vigorous support and active promotion of multitudes of institutions and organizations as well as substantial support from Consumption Daily, overseas Chinese media and relevant municipal and provincial media.