Snapchat launches in-app video platform ‘Spotlight’

Snapchat is launching a new feature to highlight user-created videos called Spotlight, signaling another competitor for the highly popular video sharing app TikTok.

While Snapchat, unlike other social media platforms, has largely focused on peer-to-peer features, the new Spotlight announced on Monday will showcase user-generated content within the app and offer users a chance to be paid for top content.

The content on Spotlight will also “become tailored to each” user over time, based on their “preferences and favorites,” Snapchat said.

Spotlight was “designed to entertain the Snapchat community while living up to Snapchat’s values, with their well-being as a top priority,” the company said in the announcement.

Snapchat’s Spotlight rollout comes as TikTok’s popularity has risen.

TikTok allows users to create 60-second videos. The platform’s main “For You Page” features content for users tailored to them based on posts with which they’ve engaged.