Google pausing political ads through Jan. 21

Google is putting another political ad freeze in place starting Thursday that will remain in place until at least President-elect Joe Biden’s inauguration after the deadly riot at the Capitol last week, the company said Wednesday.

Google sent a letter to advertisers on Wednesday notifying them of the ad ban.

Google said in a statement that it would block all political ads, as well as any ads “referencing impeachment, the inauguration, or protests at the US Capitol,” as part of an expansion of its “Sensitive Event” policy enforcement.

The tech giant had previously put in place a ban on political ads after the election, but lifted it before last week’s Georgia Senate runoff races.