Google-Fitbit deal consummated

he long anticipated merger between Google and Fitbit was deemed complete Thursday despite lingering concerns from regulators in the U.S. and Australia.

The deal gives Google a new strong foothold in the health wearables market. Critics worry that it will also give Google access to a fresh trove of sensitive user data.

The Department of Justice (DOJ) continues to investigate the acquisition.

Although Google did not need consent from the DOJ to complete the deal, the merger could be unwound if the department determines down the line that it violates antitrust law.