Amazon acquires Shopify competitor Selz

Amazon has quietly acquired Selz, an Australian-based e-commerce platform that helps companies build online shops and add online payment options to existing websites.

Selz CEO and founder Martin Rushe originally announced the acquisition in a blog post last month.

“We have signed an agreement to be acquired by Amazon and are looking forward to working with them as we continue to build easy-to-use tools for entrepreneurs,” Rushe wrote in the post.