Amazon has once again changed the design of its app icon

Amazon has once again changed the design of its app icon after receiving backlash over a previous version, with some consumers saying it resembled Adolf Hitler’s mustache.

In January, the tech giant rolled out its new mobile icon, meant to resemble the company’s cardboard box and tape packaging, Business Insider reported on Tuesday. The new design replaced Amazon’s long-standing icon, a shopping cart on a white background.

The revamped icon drew criticism as soon as it debuted in January, however. It bore Amazon’s iconic smiling arrow but featured a jagged-edged drop-down flag atop it, meant to represent ripped packaging tape. Put together, the image bore a resemblance to Hitler, users alleged.