GOOGLE TO STOP TRACKING USERS

Google will stop tracking users across their internet searches to sell targeted ads, the tech giant said Wednesday.

Google confirmed in a blog post that it will not build alternative methods to track users after phasing out its existing tracking methods, which involve using third-party cookies.

“Today, we’re making explicit that once third-party cookies are phased out, we will not build alternate identifiers to track individuals as they browse across the web, nor will we use them in our products,” David Temkin, Google’s director of product management, ads, privacy and trust, said in a blog post.

Google announced last year it would phase out third-party cookies with a goal of doing so within two years, meaning the tech giant may stop tracking users by early 2022.