Facebook CEO Mark Zuckerberg announced on Tuesday that Instagram will soon launch new features for creators to generate revenue on the app.

Zuckerberg told Adam Mosseri, head of the Facebook-owned social platform, in an Instagram live that monetization is an important step in the platform’s future.

“If this is going to be people’s job, they need to be able to make money doing it,” Zuckerberg said.

Creator shops are one of the way Zuckerberg sees creators making money on the platform.