Parler’s return to Apple store poses new challenges

Parler returned to the Apple App Store on Monday after getting kicked off more than four months ago in the wake of the Jan. 6 insurrection.

The social media app popular with conservatives will look different on Apple devices now that the company has pledged to remove certain content labeled as “hate” that will still be available on other versions of the platform.

Parler, which presents itself as a free speech alternative to social media sites like Facebook and Twitter, faces a battle on two fronts as it navigates a return to mainstream app marketplaces.

The platform risks losing its core set of conservative users as it toes the line with new content moderation policies, but those same policies have critics questioning whether the company will take a hard enough stance against hate speech.