Google will launch an update

Google will launch an update to let Android users opt out of tracking features to limit targeted ads later this year, according to the company’s support website.

The planned update comes after Apple launched a similar anti-tracking feature in March that was cheered by privacy advocates but faced fierce pushback from social media giant Facebook.

For Android users, the update will come as part of a Google Play services update in “late 2021,” according to Google.

If a user opts out of personalized ads, the user’s unique advertising identifier will not be available. Instead, it will appear as a string of zeros in place of the identifier.