Twitter removing ‘Fleets’ function in August

Twitter will shut down its 24-hour story feature, called Fleets, roughly nine months after the company launched the function.

Since launching Fleets in November, the company hasn’t “seen an increase” in users using the feature “like we hoped,” Twitter’s head of product, brand and video ads, Ilya Grown, said in a blog post on Wednesday.

Twitter’s Fleets functioned similarly to story features on Snapchat, Instagram and Facebook — allowing users to publish a post that would last for a day.