Twitter debuts shopping feature

Twitter is testing a shopping feature that allows users to purchase items directly from a business’s account without leaving the platform, the social media company announced Wednesday.

Its Shop Module will roll out with a “handful of brands” in the U.S. on iOS devices, but the company said it plans to unveil additional shopping-focused features after the pilot program.

The Shop Module feature gives businesses a place at the top of their accounts to showcase products through a carousel of images for users to browse through and make purchases.