Facebook to feed off feedback

Facebook will weigh negative user feedback to reduce political content in the platform’s News Feed, the company said Tuesday.

The announcement is part of Facebook’s updates to its previously announced plan to cut down on political content.

Since initiating the effort in February, Facebook has learned that “some engagement signals” are better at indicating what posts users find valuable, according to the Tuesday update.

Based on what the platform has learned, Facebook will be “putting more emphasis” on signals such as how likely users are to provide negative feedback on posts about political topics and current events when ranking those types of posts in their News Feed, the company said.