Big Tech takes a stand on climate change

Google announced a new policy Thursday prohibiting the monetization of content that contradicts the scientific consensus on climate change.

That means that Google advertisers and publishers and YouTube creators will not be able to make ad revenue off of climate denialism.

“Advertisers simply don’t want their ads to appear next to this content. And publishers and creators don’t want ads promoting these claims to appear on their pages or videos,” the Silicon Valley giant said in a blog post.

The new prohibition marks some of the more aggressive action that a tech platform has taken against misinformation about climate change.

Google said Thursday that it consulted with representatives from the United Nations Intergovernmental Panel on Climate Change Assessment Reports to develop the policy.