FACEBOOK TO LIMIT (SOME) AD TARGETING
Advertisers on Facebook will no longer be able to target ads based on user’s interactions with topics such as race, religion and political affiliation, the social media giant announced Tuesday.
The change across Meta’s platforms, the new parent name for Facebook, will go into effect starting January 2022.
The update will remove “detailed targeting” options related to topics “people may perceive as sensitive,” according to the company’s blog post.
For example, ads won’t be able to target based on sexual orientation using terms such as “same-sex marriage” and “LGBTQ culture,” or based on religious practices using terms such as “Catholic Church” and “Jewish holidays.”
Targeting based on references to political beliefs, social issues, causes, organizations and figures will also be banned.