Facebook expands reach of Reels
Meta’s short-form video feature on Facebook and Instagram will be available globally, the social media company said Tuesday.
Why it’s important: The tech giant is expanding the reach and features of Reels as it continues to compete with video-sharing platform TikTok.
The update expands Reels to be available in more than 150 countries on both iOS and Android devices. Reels will also be featured more prominently on the platforms, according to the announcement.
A monetary angle: Facebook is also adding new ways for creators to earn money through Reels, including expanding a test of overlay ads to all creators in the U.S., Canada and Mexico.