A big moment for Netflix

Netflix will share its earnings information and outlook going forward on Tuesday after a rocky year in which it faced falling subscription rates and increasing competition.

Tuesday’s call will be the streaming service giant’s first briefing on its quarterly earnings since sharing in April that the company lost 200,000 subscribers — its first subscriber loss in more than 10 years.

Netflix is now looking to incorporate advertising models into the platform after years of holding off on the ad-based plans offered by competitors. But the company is balancing a delicate scale by offering the model that may appease investors, while trying not to disturb consumers accustomed to the ad-free streaming.

Analysts will be watching closely to see if Netflix can carry out the trapeze act — or if it will fall.