The Los Angeles Post

RNC’s Investments to Reach Asian Pacific American Voters Will Be The Difference in Key Races

by · Published · Updated

“Under Chairwoman Ronna McDaniel’s leadership, the Republican National Committee made a historic multi million-dollar investment to reach Asian Pacific American voters during the 2022 cycle. This investment underscores the GOP’s ironclad commitment to forging relationships with Asian Pacific American of all backgrounds. While Democrats abandoned Asian Pacific Americans, Republicans put down roots in the community, had conversations, and earned new votes. This unprecedented investment will have a massive impact in key races that will flip the House and Senate, and as election returns come in, watch for Asian Pacific American voters to vote Republican in historic numbers.” – RNC Spokesperson and Director of Asian Pacific American Media Nainoa Johsens

BACKGROUND:

  • The Republican National Committee has made a multi-million-dollar commitment to reach minority communities across the country.
    • This cycle, the RNC opened Asian Pacific American community centers in the following cities:
    • The RNC APA community centers drove the following engagement:
      • Over 90,000 doors knocked
      • Over 240,000 phone calls
      • Over 1,000 volunteers recruited
      • Over 170 community engagement events
    • To celebrate Asian Pacific American Heritage Month in May, the Republican National Committee (RNC) launched a five-figure digital and print ad buy, expanding the RNC’s multi-million-dollar investments in engaging Asian American and Pacific Islander voters.
      • The buy included digital, print, and radio ads that ran in ten national and local newspapers covering the Vietnamese, Korean, Chinese, Filipino, and Indian American communities. The ads targeted battleground states with large APA populations, including Nevada, Georgia, Arizona, and Washington, as well as competitive House races in California.
  • The New York Times cited the GOP’s growing diversity: “House Republicans are fielding a slate of 67 Black, Latino, Asian or Native American candidates on the ballot in November”