China invites American visitors to explore Yellow River Culture

Los Angeles, Ca (August 13, 2023) – A delegation from China hosted “Nihao China!” – a 2023 Yellow River-themed tourism overseas promotions season, USA special in Los Angeles on August 11 at the Academy Museum of Motion Pictures. “Nihao” is Chinese for hello and the Los Angeles event was the first and only promotional stop in the U.S.A.

Dawei Wu (Right 3), Director of China National Tourist Office in Los Angeles with guests 

The delegation of cultural and tourism departments of five provinces in the Yellow River Basin of China led by Sun Lei, deputy director of Shandong Provincial Department of Culture and Tourism, and Wan Ting, deputy director of Network of International Culturalink Entities.

Organized by the China National Tourist Office in Los Angeles and supported by The Chinese Consulate General in Los Angeles, the three-hour photo exhibition, reception and presentation kicked off at 2 p.m. with the opening remarks delivered by Consul General Guo Shaochun.

Consul General Guo Shaochun (Right) talk with Adam Burke (Left)

“China is committed to maintaining exchange and cooperation with the US in the tourism sector.I am sure this will once again become a part of win-win cooperation between the two countries.” Guo said.

The event is aimed at promoting cultural exchanges between the provinces and regions along the Yellow River and countries across the world. It is a showcase of the rich cultural tourism resources of the region. As well, it highlights the significance of the Yellow River in the development of China and the breathtaking scenery in the destinations through which it flows. The cultural and tourism departments of Shandong, Shanxi, Henan, Sichuan and Gansu hold the copyrights to the stunning photos displayed at the exhibition.

“If you travel along the Yellow River, you will be impressed by the diverse landforms, attractive ecological landscapes and cultural heritage.” Guo said.

In this China tourism promotion activity, the delegation extended a warm invitation to the American people to explore the culture and history of the Yellow River Basin with a long history, as well as the magnificent river basin mountains and rivers, fascinating customs and historical sites.

“Through this promotion we hope to increase the awareness and appreciation of the American people of China and the Yellow River. We hope to develop meaningful China-U.S. cultural exchanges and deepen the friendship between China and the United States through tourism,” Ms. Sun Lei, Deputy Director-General of the Shandong Provincial Department of Culture and Tourism, stated.

Adam Burke, head of the Los Angeles Tourism and Convention Board, said tourism is “the bridge that builds up the people-to-people exchanges.”

“When you think about the shared experiences, it’s the people-to-people exchanges that brought our cultures so close together,” he said.

“You probably all know the quote by the noted American writer Mark Twain who said Travel is fatal to prejudice, bigotry, and narrow-mindedness. It’s only through people-to-people exchanges, through dialogue, that we understand we have far more in common than anything that may divide us.”

Officials from the Shandong Provincial Department of Culture and Tourism recommended two tourist routes – the Yellow River Cultural Tour and Fairyland Coast Tour.

The Yellow River flows through nine provinces and regions in China: Qinghai, Sichuan, Gansu, Ningxia, Inner Mongolia, Shaanxi, Henan and Shandong. After the Yangtze River, it is the second longest river in China. The Yellow River is the birthplace of Chinese civilization and in China it is referred to as the Mother River. Believed to have been first formed between 56 million and 34 million years ago, the Yellow River flows down from above 15,000 feet in the Bayan Har Mountains in Qinghai and flows through nine provinces before it empties into the Bohai Sea near Dongying in Shandong province.

Wan Ting, deputy director of Network of International Culturalink Entities

The Yellow River Tourism Overseas Promotion Season 2023 in the USA is hosted by the Network of International Culturalink Entities, Shandong Provincial Department of Culture and Tourism, Shanxi Provincial Department of Culture and Tourism, Henan Provincial Department of Culture and Tourism, Sichuan Provincial Department of Culture and Tourism and Gansu Provincial Department of Culture and Tourism.

For more information, please visit the  https://www.cice.org.cn/portal/site/zongzhan/special/2023/2023hh/index.jsp.