‘Crazy Rich Asians’ Preps for $26M-Plus Walk Down the Aisle

The final major release of the 2018 summer box office isn’t a tentpole blockbuster, but it is a film that Asian-Americans who have been pushing for more representation in entertainment have been waiting for.

That film is Warner Bros.’ “Crazy Rich Asians,” the first film to feature an all-Asian cast since “The Joy Luck Club” was released in 1993. In an attempt to help build word of mouth heading into the weekend, WB is releasing the film on Wednesday, with projections expecting a $26 million opening over five days.