Twitter exploring allowing users to charge for content
Twitter said Thursday it is exploring a “Super Follow” feature that would allow users to charge followers for exclusive content.
It was one of two features, along with “Communities” that would let users create groups specific to certain topics, announced during Twitter’s analyst day.
“Exploring audience funding opportunities like Super Follows will allow creators and publishers to be directly supported by their audience and will incentivize them to continue creating content that their audience loves,” a spokesperson said in a statement.
More information on the features will be released in coming months, spokespeople said.
THE PLATFORM WANTS TO DOUBLE REVENUE: Twitter announced in an SEC filing Thursday that is aiming to double its revenue by the end of 2023.
The company also says it is aiming to have 315 million monetizable daily active users at that same time. The platform said it had 152 million users at the end of December.
The goal of doubling annual revenue would require going from the $3.7 billion it made in 2020 up to $7.5 billion.