The Los Angeles Post

NETFLIX (NOT) ON TOP

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Netflix saw its dominance of the U.S. streaming market slip during 2020 as new competitors emerged and the coronavirus pandemic forced many Americans to remain in their homes.

According to Ampere Analysis data shared with TheWrap, Netflix’s share of the U.S. streaming market fell from 29 percent at the start of 2020 to 20 percent, a drop of 31 percent.

Netflix reportedly still had the most U.S. subscribers of any streaming service — about 67 million — as of January.

Amazon Prime also saw a drop in U.S. market share, the news outlet noted. The company previously controlled 21 percent of the streaming market and is now down to 16 percent, a drop of 24 percent, according to an analysis. About 54 million Prime users use the video app in the U.S., TheWrap reported.