Online shopping prices drop

Gas prices are easing and inflation shows signs of cooling – but wait, there’s more good news: online shopping prices fell for the first time in two years, according to new data from Adobe Analytics.


On Tuesday, Adobe released its latest Digital Price Index report, which showed that July’s prices fell 1 percent year-over-year and 2 percent on a monthly basis. It was the first recorded period of deflation after 25 months in a row of rising prices for goods, Adobe found.


So if you opted not to splurge on Prime Day and regret it, or simply have a little room in your summer budget, just remember that all categories of online prices didn’t behave equally.


The five biggest declines month-over-month were:

  • Apparel 
  • Computers  
  • Toys 
  • Jewelry 
  • Electronics 

Of the 18 categories Adobe tracks, the only ones that continue to see red-hot inflation numbers were Pet Products, Grocery, Nonprescription Drugs and Tools & Home Improvement. Pet Products led the pack month-over-month with a 1.72 percent jump.