DA Gascón Announces Cannabis Youth Prevention Campaign

LOS ANGELES — The Los Angeles County District Attorney’s Office today announced a public service campaign to educate youth and caregivers on the risks associated with newer generations of cannabis products—which are up to 23 times stronger than they were 50 years ago—to promote healthy communities.

“Today’s cannabis products such as edibles can carry serious short-and long-term mental health risks for our youth, including anxiety, depression, and potentially psychotic disorders, leading to negative outcomes with a far-reaching impact on communities,” said District Attorney Gascón. “Teenagers and parents might not be aware of the potency and potential harms of these new products. We are honored to work with our partners in the county Department of Public Health and Office of Education on this important county-wide campaign to help set up our youth for success.”

“Los Angeles County’s Department of Public Health supports ensuring awareness of the risks of cannabis use so our communities can make informed decisions about their health and well-being,” said Dr. Brian Hurley, Medical Director of the Los Angeles County Department of Public Health’s Substance Abuse Prevention and Control program.

The multi-language billboards and bus stop ads can be found throughout LA County near high schools and in areas teenagers frequent. The eye-catching visuals will also be shared to social media.

Example of cannabis public service materials in Los Angeles: