Celebrate Happy with Disneyland 70th Anniversary Merchandise

Get your shopping lists ready! It’s officially time for this self-proclaimed merch expert and afficionado to reveal the happiest merch lineup on earth launching in celebration of the 70^th anniversary of Disneyland Resort – and trust me, they’re all must-haves!

Beginning May 16, 2025, and running through summer 2026, Disneyland Resort will host its 70^th anniversary celebration where guests of all ages can celebrate happy while honoring seven decades of Disneyland. No celebration is complete without some great merchandise, so let’s jump right into four all-new collections and even more that are sure to delight. And this is just the beginning! Stay tuned to this blog post for all the latest updates on merchandise, as we’ll continue to share new drops arriving throughout the celebration.

Kicking off this reveal is the Celebration Collection. This collection features the classic Disney Parks style fans know and love mixed with fun colors, new character art, and designs of iconic Disneyland Resort attractions. With items available for kids, adults, and the ‘kidults’ (adults are just grown-up kids anyway), you’ll surely ‘paint the night’ in this collection which has everything from apparel to accessories, the debut of all-new bubble wands with interchangeable character hats and beyond. And just like Mickey and Friends, these new bubble wands are full of personality as each character head brings a different light and sound effect to life!

Inspired by Sleeping Beauty Castle at Disneyland park comes the Castle Collection, and as its name suggests it’s fit for royalty. In this collection you can find beautiful, pixie dust filled apparel and accessories, including Disneyland Resort 70^th Anniversary jewelry by Rebecca Hook.

Fans of vintage Disneyland and Mickey Mouse, this one’s for you! The Vault Collection celebrates the early eras of Disneyland park with nostalgically designed merchandise. This collection will have different chapters, with various releases occurring throughout the Disneyland Resort 70^th anniversary celebration.

Rounding out this grand reveal of the Disneyland Resort 70^th Anniversary Collections is the Disneyland Resort 70^th Anniversary Walt Disney Nostalgia Collection, honoring the man who started it all. This collection features famed Disneyland quotes from Walt Disney while celebrating the heritage of Disneyland Resort. Collectibles within this collection are even similar to what one could’ve found on Walt’s desk!

Want to buy a special someone a gift that is as timeless and classic as Disneyland Resort? Look out for the latest jewelry and accessory items for this collection from Bulova and Pandora! Here’s a sneak peek of two of our items – the Disneyland Resort 70^th Anniversary Collectible Pocket Watch by Bulova and the Disneyland 70^th Anniversary Castle Dangle Charm by Pandora.

Specially designed for the 70^th anniversary, the gold-plated pocket watch by Bulova features the iconic Disneyland castle, quartz technology, and a gold-tone stainless steel chain, all presented in an elegant black gift box. And available at select locations throughout Disneyland Resort will be all-new Pandora bracelet charms inspired by Sleeping Beauty Castle, the Disneyland logo, and the sassy pixie Tinker Bell herself!

For those looking for an all-new interactive experience created just for the 70^th Celebration, guests can ‘unlock the magic’ within each of Disneyland park’s nine lands with the Key to Disneyland! With the Key to Disneyland, guests can embark on an adventure and activate special features while visiting 70^th Anniversary lock stations in each land of Disneyland park. Once all nine lands are “unlocked,” the key will reveal 1 of 9 hidden commemorative keepsake pins inside – talk about magic! Best part, the key saves your progress allowing you to unlock lands at your leisure over the course of the 70^th anniversary celebration — all in one day or spread throughout your visit*.

Collectors of Disneyland merchandise will also find happiness with the Disneyland Resort 70^th Medallion Collection. Available for purchase throughout Disneyland Resort as individuals or in bundles of four, the two-sided medallions feature park icons, attractions, characters and more. Fans can expect 70 new designs, including specialty releases and varying styles throughout the 70^th celebration while supplies last. We can’t wait to reveal these soon!

Between incredible merchandise, fascinating entertainment, exciting ride enhancements, and the all-around spirit of magic, the Disneyland Resort 70^th Anniversary is a can’t miss celebration. Want to start shopping now? Select items from the Countdown Collection can be found for a limited time at Disneyland Resort at Elias & Co., Emporium, World of Disney and other select retail locations. If you can’t join us in California, select merchandise will also be available later this year on DisneyStore.com so you can celebrate wherever you are. Be sure to check out our Guide to the 70^th Anniversary for the latest on what you can experience during your visit, and stay tuned to Disney Parks Blog for even more updates as we countdown to the Disneyland Resort 70^th Anniversary Celebration!