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Former Vice President Joe Biden‘s presidential campaign will not be using the services of an ad and tech group connected to former 2020 Democratic primary contender Michael Bloomberg’s campaign, according to a new report.
Axios reported on Friday that the Biden campaign would not be utilizing Hawkfish, which was founded by Bloomberg last spring ahead of his presidential run, as the presumptive Democratic nominee’s digital platform prepares to face off against President Trump‘s established digital campaign ahead of November.
Bloomberg paid Hawkfish $69 million to work on his presidential bid, which was centered on the Super Tuesday contests.
The Los Angeles Times reported on Wednesday that a number of tech experts and progressives within the party voiced opposition to using Hawkfish in Biden’s presidential bid given its ties to Bloomberg and record in his ill-fated campaign.
Bloomberg is looking to play a role in Democratic efforts to unseat Trump. The Times reported that he invested another $35 million into Hawkfish.