The Los Angeles Post

CAMPAIGNS TO BYPASS GMAIL SPAM

by · Published · Updated

Political campaigns can register to allow emails to bypass Gmail spam filters as part of a Google pilot program, the tech company said Tuesday.

 

Google is starting with a “small number of campaigns” from both parties as part of the initial test, company spokesperson José Castañeda said in a statement.

 

During the pilot, users will also have access to a “more prominent unsubscribe button” on the campaign emails, he said.

 

“We will continue to listen and respond to feedback as the pilot progresses,” he added.

  • The launch was first reported by Axios. The outlet first reported about Google’s request to the Federal Election Commission (FEC) on the program in June, which came following accusations from Republicans that Gmail filters pushed more GOP campaign emails to spam.
  • The FEC approved the program in a 4-1 vote last month.