| Building Trust Through Community Media:
Ethnic media outlets are a trusted resource for AAPI communities, especially for in-language news and health updates. This was proven during the COVID-19 pandemic, when many AAPI families relied on media tailored to their cultural and linguistic needs to navigate rapidly changing guidelines.
“The success of any public health initiative depends on the trust of the community,” noted Yurina Melara, author of The Power of Ethnic Media. “By collaborating with ethnic media, we amplify the voices of trusted messengers who are vital in delivering life-saving health information.”
Trusted messengers and community leaders are encouraged to help make PreMA available in their communities by sharing it online or printing it out for those considering pregnancy.
Advancing Health Equity for a Safer Tomorrow
The PreMA tool is a vital component of California’s Maternal Health Blueprint, which aims to reduce maternal mortality 50% by December 2026. By supporting early health awareness and access, the Strong Start & Beyond movement helps to strengthen maternal health outcomes for African American communities and ensure a healthier future for mothers, pregnant people, and babies across the state.
For more information on PreMA and how to access the tool, visit PreMAca.org. |